1. Non-professional website
First, non-professional website. "It only takes 3 seconds to lose a customer." That also applies to your website. The first few seconds, looking at your website are crucial for a new visitor. During this short time, you have to convince the visitor that this is the right place for his search. The web visitors will leave the page and not return if they do not find what they are looking for.
Web design: Provide a simple, clear and professional website. Web content: Balance your content. Too much text and graphics visitors distracts, however, a lack of content as well. Web examples: Check out websites of others, before you start building your website. This will give you an idea of what you want on your website.
TIP: Read "Web strategy: three basic questions for a successful website".
This will avoid unnecessary mistakes in the future.
2. Non-efficient language
Second, non-efficient language. Too long or short descriptions, vague language, too small or difficult to read font. These are some examples of non-efficient language. And a quick way to discourage visitors to keep browsing your website.
Write simple, concise and clear. Focus on your readers. What to know your visitors? Be kind & helpful. Check your texts for publication on language and spelling errors.
3. Unclear web structure
Third, unclear navigation. Many websites are confusing. Hidden links, a complex web structure make them difficult to understand. Want more visitors to your website? Structure your website in an easy to understand way. So web visitors can find information on your website.
- Website structure: Provide a clear sitemap, navigation structure and convenient search function. So visitors will understand your website structure in seconds.
- User-friendly: Use standard web layout rules to help web visitors understand how your website works.
4. Slow web pages
Fourth, slow loading web pages. You will lose many visitors if your website load takes longer than 3 seconds. But how to improve website speed?
Several factors cause a slow website. For example:
too large images or videos unclear website structure the speed of the web server
You can tests your website speed yourself via Pingdom.
Enter the domain name of your Web site click Start Test. After a short survey period, you can see why your website is slow. If your website remains slow, consult an expert, to help you solve it.
5. Pop-ups and Auto videos
Finally, pop-ups and automatic videos. Pop-up screens that keep coming back. Videos that play automatic are reasons why visitors leave your website.
Leave this choice to your visitor.